From the invention of audio technology to portable radios and more, the Apple Music ad campaign not only creates a historical timeline for this particular industry, it also places its product on the same scale as these revolutionary creations. In line with its previous campaigns, the Apple Music ads may not exert any hubris, but that has never been the brand's style.
What the Apple Music ad campaign does on an immediate level is create a sense of excitement surrounding the app. People will want to know just how it will change their lives in this particular realm as so much other audio technology has done in the past. Created by TBWA\Media Arts Lab, the Apple Music ad campaign includes a Beats1 specific commercial as well.