The You to You Make Up For Ever Ad Reveals Real from Fake

 - Jun 14, 2011
References: youtoyou.fr & ibelieveinadv
The You to You Make Up For Ever ad shows how easy it is to retouch anything in an advertisement. However, to promote the effectiveness of the brand, You to You agency demonstrates how the Make Up For Ever company does not retouch any of their models for the commercial.

Retouching is done with almost every makeup commercial and photoshoot these days, and this campaign emphasizes how the natural look is better. Not completely natural of course, otherwise the brand would be out of business, but at least this makeup company is confident to show how their products do not need digital enhancement. This You to You Make Up For Ever ad does a great job at showing how the brand's products stand strong without the use of computer alterations.