Category
Fashion
Scaled Restraint
Trend cluster
Category
Simplistic
Skincare
The less-is-more approach to skincare appeals to consumers with sensitive skin.
5.4
Trend score
Trend
What is the Simplistic Skincare trend?
Simplistic Skincare: With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Trend themes
Themes within the Simplistic Skincare trend
Three behaviours holding the trend together01
Simplistic Skincare
The rising trend of simplistic skincare is appealing to consumers with sensitive skin who seek skincare products made of fewer ingredients, and free of toxins and fragrance.
02
Organic and Cruelty-Free Skincare
Consumers are becoming increasingly conscious and prefer to use skincare products that are organic and cruelty-free, this creates an opportunity for companies to deliver such products while supporting social consciousness and environmental sustainability.
03
All-Natural Sensorial Skincare
A growing trend in the beauty industry is producing sensorial skincare products that provide nourishment to the body and satisfaction to the senses.
Industry implications
What the Simplistic Skincare trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
This industry can benefit from the trend toward simplistic skincare and organic, cruelty-free products, using fewer ingredients, avoiding harmful toxins and chemicals.
For
Sustainable Packaging
As more consumers seek eco-friendly and sustainable products, the sustainable packaging industry can provide businesses with a range of alternative and creative ways to package and sell their sustainable products.
For
Health and Wellness
The health and wellness industry lends its expertise in the provision of organic ingredients in skincare products that promote healthier and glowing skin.
Workshop question
How can you better leverage the power of omission with your brand and product?
Trend signals
Trend signals for Simplistic Skincare
Trend score 5.4 out of 10, from popularity 86%, activity 70%, freshness 8%.
Popularity86%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplistic Skincare trend
4 featured examples from Jan 7 to Jun 16, 2015CategoryLifestyle
All-Natural Sensorial Skincare
Herbivore Botanicals is a Forward-Thinking Organic Beauty Company
Opportunity for organic beauty companies to develop all-natural skincare products using plant-based ingredients.
CategoryEco
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
The skincare industry can explore disruptive innovation in sustainable packaging, organic ingredient sourcing, and socially responsible business models inspired by Farm to Girl's…
CategorySocial Good
Herb-Infused Skincare
The New 'Elemental Herbs' Products Feature Natural Medicinal Herbs
Opportunity for skincare companies to incorporate natural and toxin-free ingredients like medicinal herbs and organic oils into their products.
CategoryLifestyle
Organic Artisan Apothecaries
Fig and Yarrow is a Beauty Range of Delicate Botanical Formulas
The cosmetics industry can benefit from incorporating all-natural, botanical-based beauty solutions into their product lines.
