The less-is-more approach to skincare appeals to consumers with sensitive skin
Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers.
Workshop Question - How can you better leverage the power of omission with your brand and product?
Trend Themes
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Simplistic Skincare — The rising trend of simplistic skincare is appealing to consumers with sensitive skin who seek skincare products made of fewer ingredients, and free of toxins and fragrance.
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Organic and Cruelty-free Skincare — Consumers are becoming increasingly conscious and prefer to use skincare products that are organic and cruelty-free, this creates an opportunity for companies to deliver such products while supporting social consciousness and environmental sustainability.
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All-natural Sensorial Skincare — A growing trend in the beauty industry is producing sensorial skincare products that provide nourishment to the body and satisfaction to the senses.
Industry Implications
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Cosmetics and Skincare — This industry can benefit from the trend toward simplistic skincare and organic, cruelty-free products, using fewer ingredients, avoiding harmful toxins and chemicals.
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Sustainable Packaging — As more consumers seek eco-friendly and sustainable products, the sustainable packaging industry can provide businesses with a range of alternative and creative ways to package and sell their sustainable products.
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Health and Wellness — The health and wellness industry lends its expertise in the provision of organic ingredients in skincare products that promote healthier and glowing skin.
