Category
Tech
Automated Upkeep
Trend cluster
Category
Connected
Hygeine
Menstrual apps provide high tech solutions suited to modern healthcare.
2.6
Trend score
Trend
What is the Connected Hygeine trend?
Connected Hygeine: Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness.
Trend themes
Themes within the Connected Hygeine trend
Three behaviours holding the trend together01
Gender-Neutral Menstrual Apps
Opportunity exists for the creation of more gender-neutral menstrual apps that are inclusive and accessible to all individuals.
02
Connected Reproductive Health Apps
There is potential for the development of more comprehensive, connected reproductive health-tracking apps that provide a comprehensive view of a user's health.
03
Smart Menstrual Cups
The development of connected menstrual cups provides an opportunity for people to have more control over their bodies and detect changes in their menstrual cycles that could indicate potential health risks.
Industry implications
What the Connected Hygeine trend means for industry
Where the trend changes the playbookFor
Healthcare Technology
There is a growing need for healthcare professionals and developers to collaborate and create technology that caters for an inclusive, accessible approach to menstruation.
For
Reproductive Health
The growth of fertility-focused apps highlights the need for innovation within reproductive health, with opportunities for personalized healthcare options that cater to individual needs.
For
Wearable Technology
Wearable technology and the internet of things could provide an opportunity for the creation of a range of connected devices, such as smart menstrual cups, that could help improve health outcomes.
Workshop question
How can your brand better approach solutions using the streamlined and precise nature of app content?
Trend signals
Trend signals for Connected Hygeine
Trend score 2.6 out of 10, from popularity 46%, activity 26%, freshness 8%.
Popularity46%
Activity26%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Hygeine trend
6 featured examples from Apr 22, 2014 to May 21, 2016CategoryUnique
Connected Smart Menstrual Cups
The Looncup Uses Bluetooth to Send Menstrual Alerts to Smartphones
Health-tech companies can benefit from the opportunity to develop innovative wearable devices and apps that track and monitor menstrual cycles, especially by utilizing Bluetooth t…
CategoryTech
Menstruation-Tracking Apps
The Groove App Keeps You Informed About Your Bodily Patterns
The development of reproductive healthcare apps and algorithms is creating opportunities for disruptive innovation in the healthcare technology industry.
CategoryTech
Reproductive Health-Tracking Apps
This App Gives Women a Comprehensive View of Their Health
The health tech industry can take advantage of the trend by developing more comprehensive reproductive health-tracking apps.
CategoryTech
Gender-Neutral Menstrual Apps
This Menstrual-Tracking App Features a Layout Free of Gender Bias
Innovative tech companies can lead the way in developing gender-neutral apps and products, challenging traditional norms.
CategoryTech
Inclusive Menstruation Apps
The Dayima Women's Health App Also Has Features for Men
Opportunity for developers to create innovative and comprehensive mobile apps that cater to specific health needs, including menstruation tracking and social forums.
CategoryTech
Comprehensive Fertility Apps
The Ovia Fertility Digitally Monitors Menstrual and Ovulation Cycles
Companies in the HealthTech industry can develop new apps and platforms that use data algorithms to provide personalized health information and predictions.
