Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal skin health.
Workshop Question - Is your product or service more leisurely, or serious? What would happen if you rebranded in the opposite direction?
Trend Themes
1. Diagnostic Skincare - Consumers are opting for gadgets and apps that collect and analyze information to personalize and tailor their skincare routine.
2. Personalized Skincare Devices - Compact handheld skincare devices with sensors, combined with weather and pollution reports, offer personalized skincare advice not previously available.
3. Skin Health Apps - New apps are using skin scanning and real-time cameras to monitor and generate personal skin health assessments for users.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industries can take advantage of diagnostic and personalized skincare trends to create customized products and improve skincare treatments.
2. Health Tech - Health tech companies can create innovative solutions in the form of handheld devices with sensors and apps that use skin scanning and cameras to detect skin cancer and improve overall skin health.
3. Beauty Tech - Beauty tech companies can use advancements in technology to create smart skincare devices and apps to help consumers achieve ideal skin health.
