Trend cluster
Category

Appified
Note-Taking

Consumers turn to mobile apps for connected note-taking.

Augmented Writing KitsDoodle-Digitizing PensNote-Taking DevicesNotebook-Mimicking AppsThought-Catching Devices

Trend

What is the Appified Note-Taking trend?

Appified Note-Taking: Note-taking apps are a natural extension of the consumer desire for connected tools that streamline day-to-day activities. Smartphone technology has in some cases made the need to transcribe obsolete, making important information accessible from multiple devices. The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup, proving that the main concern remains preserving content by any means.

Trend themes

Themes within the Appified Note-Taking trend

Three behaviours holding the trend together
01

Mobile Note-Taking Apps

Consumers are turning to mobile apps for connected note-taking.

02

Integration of Analog and Digital Tools

The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup.

03

Voice-Powered Devices

Devices like Myle Tap automatically capture the creative ideas that come to the user's mind on the go.

Industry implications

What the Appified Note-Taking trend means for industry

Where the trend changes the playbook
For

Education Technology

Tools like Titan Note and SMART kapp are transforming the education industry by providing digital solutions to note-taking in classrooms, lectures and group meetings.

For

Luxury Goods

Luxury writing instrument manufacturers like Montblanc are integrating technology with traditional pen and paper to create high-tech writing kits that are both aesthetically pleasing and functional.

For

Productivity Tools

Voice-powered devices like Myle Tap are offering a user-friendly way to capture ideas on the go, increasing productivity of professionals across all industries.

Workshop question

What manual task does/can your brand to become more automated, for the consumer?

Trend signals

Trend signals for Appified Note-Taking

Trend score 4.9 out of 10, from popularity 77%, activity 62%, freshness 8%.

Popularity77%
Activity62%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Appified Note-Taking trend

6 featured examples from Jul 29, 2014 to Mar 14, 2017