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The Pepsi Prestige Aluminum Pop Bottles Opt for an Elongated Shape

 - Apr 22, 2016
References: pepsi & designtaxi
The Pepsi Prestige bottles are a redesign completed by Karim Rashid for the soda brand to capture a collection that is much more sophisticated and upscale than the standard cylinder cans. The aluminum cans are elongated in shape and size and complemented with patterns executed in the brand's colors geared towards special event use.

While the bottles are minimalistic and refined in design, the aesthetic opts for a great amount of detail to bring to life the slender and sleek shape. The bottles offer consumers a new type of packaging to hold and interact with that is skinnier, taller and complete with elegant designs complemented with a simple Pepsi logo. The luxe packaging is offered on both Pepsi, Pepsi Max and Diet Pepsi flavors.