Since 90s fashion and accessories have made a comeback in the last year or two, Bath & Body Works is following suit with a collection of classic and nostalgic fragrances.
The scents, which are packaged in tall, sleek fragrance mist bottles, will only be available for a limited time this summer. The initiative is part of Bath & Body Works' #FlashbackFragrances campaign which the brand started in 2015. The nostalgic fragrances include Since-Ripened Raspberry, Country Apple and Mango Mandarin among other summery scents.
A perfect campaign to introduce in the summer, these now 'limited-edition' fragrances will likely be a hit among teens and nostalgia-loving adults alike. Bringing back these fragrances for a limited time is an excellent way to regenerate interest among a demographic that may have thought it outgrew the brand.
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