Category
Lifestyle
Assisted Choices
Trend cluster
Category
Herbal
Libation
Liquor, spirits and cocktails are infused with refreshing green ingredients.
2.7
Trend score
Trend
What is the Herbal Libation trend?
Herbal Libation: The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Trend themes
Themes within the Herbal Libation trend
Three behaviours holding the trend together01
Herbal and Vegetables-Based Flavors
The move away from sweeter flavors signifies the alcohol industry is adapting to the health wave without compromising on taste.
02
Superfood-Infusing Cocktails
Combining cocktails and superfoods is an excellent trend that caters to wellness-conscious consumer's needs.
03
Unconventional Flavored Spirits
The next iteration of flavored spirits and vodka are going beyond the conventional pairings and branching out into unusual flavor combinations.
Industry implications
What the Herbal Libation trend means for industry
Where the trend changes the playbookFor
Alcohol
The alcohol industry is adapting to cater to the wellness-conscious consumer's needs with herbal, vegetable, and superfood-infused drinks .
For
Food and Beverage
Flavor fusions have become extremely popular in both the food and beverage industry, providing a winning combination for both Industries.
For
Hospitality
The hospitality industry can further improve customer experience by blending unusual and savory flavors that enhance food and beverage pairings.
Workshop question
What commonality among your competitors can you leverage to differentiate yourself from the pack?
Trend signals
Trend signals for Herbal Libation
Trend score 2.7 out of 10, from popularity 40%, activity 33%, freshness 8%.
Popularity40%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Herbal Libation trend
8 featured examples from Jul 29, 2014 to Sep 22, 2015CategoryLifestyle
Spicy Cucumber Tequilas
The Newest Sauza Tequila Blends Hot and Cool Flavors
The flavor fusion trend presents opportunities for companies to create innovative food and beverage products that combine hot and cool flavors.
CategoryLifestyle
Herbal Fruit Vodka
Pearl Vodka's Newest Flavored Drinks Taste Like Lime and Strawberry Basil
With the rise of unconventional flavor combinations, the beverage industry has an opportunity to develop unique and innovative flavored spirits.
CategoryLifestyle
Refreshing Vegetable Cocktails
This Cucumber Mojito is an Interesting Spin on the Popular Beverage
The beverage industry can capitalize on the trend of vegetable cocktails and offer customized drink options for customers.
CategoryLifestyle
Herbal Fall Cocktails
This French-Themed Vermouth Beverage is Filled with Sweet Citrus Notes
Bars and restaurants can benefit from creating and marketing unique cocktails to attract customers who are looking for new and exciting drink options.
CategoryLifestyle
Celery-Flavored Alcohol
This Unusual Veggie-Based Vodka Flavor Also Incorporates Peppercorn
The alcoholic beverage industry can explore and capitalize on unique and unconventional flavors that incorporate vegetables, like Modern Spirits' Celery Peppercorn Artisan Vodka.
CategoryLifestyle
Booze-Infused Carrot Elixirs
Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy
Incorporating vegetable-based cocktails into restaurant menus and stores can attract health-conscious consumers and offer a unique selling point for businesses in the food and bev…
CategoryLifestyle
Herbed Tequila Cocktails
This Harlow and Sage Drink by Death to Sour Mix is a Fresh Summer Fave
Beverage companies can explore the use of herbs and unique flavors to create new and exciting cocktail offerings.
CategoryLifestyle
Superfood-Infused Cocktails
Tanya's Cafe Makes Happy Hour a Little More Health-Conscious
Hotels and restaurants can incorporate superfood-infused cocktails and raw food dishes into their menus to attract health-conscious customers.
