Liquor, spirits and cocktails are infused with refreshing green ingredients
Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Workshop Question - What commonality among your competitors can you leverage to differentiate yourself from the pack?
Trend Themes
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Herbal and Vegetables-based Flavors — The move away from sweeter flavors signifies the alcohol industry is adapting to the health wave without compromising on taste.
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Superfood-infusing Cocktails — Combining cocktails and superfoods is an excellent trend that caters to wellness-conscious consumer's needs.
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Unconventional Flavored Spirits — The next iteration of flavored spirits and vodka are going beyond the conventional pairings and branching out into unusual flavor combinations.
Industry Implications
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Alcohol — The alcohol industry is adapting to cater to the wellness-conscious consumer's needs with herbal, vegetable, and superfood-infused drinks .
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Food and Beverage — Flavor fusions have become extremely popular in both the food and beverage industry, providing a winning combination for both Industries.
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Hospitality — The hospitality industry can further improve customer experience by blending unusual and savory flavors that enhance food and beverage pairings.
