Conservationist Marketing

Conscientious advertising draws attention to water conservation

Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
176,462 Total Clicks
Jun 14 - Sep 16
Mild
Featured Examples
Suggestive Water-Saving Ads - This SFPUC Water Conservation Campaign Uses Titillating Language
SCORE 5.2
Warm 3,454 Clicks Pub: Jun 28, 14
Suggestive Water-Saving Ads
This SFPUC Water Conservation Campaign Uses Titillating Language
While California is in the midst of the worst drought recorded in 3 years, the San Francisco Public Utilities Commission is resorting to the classic ‘sex sells’ strategy when it comes to... [More]
Waste-Reduction Initiatives - Bacardi's 'No-Straw' Movement Aims to Reduce Plastic Straw Waste
SCORE 4.8
Average 570 Clicks Pub: Mar 30, 16
Waste-Reduction Initiatives
Bacardi's 'No-Straw' Movement Aims to Reduce Plastic Straw Waste
Bacardi recently initiated the ‘No-Straw’ movement as a means of combating plastic straw waste. Plastic straws are directly linked to the spirits market, meaning Bacardi’s drinks... [More]
Awareness-Raising Chat Bots - The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
SCORE 4.7
Average 536 Clicks Pub: Sep 27, 16
Awareness-Raising Chat Bots
The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
Although chat bots have been used for a number of customer service and marketing purposes, this charity chat bot is using the power of storytelling to raise awareness for the water crisis. Charity:... [More]
Water Conservation Campaigns - The MEC Homewaters Campaign Boasts Environmentally Conscious Values
SCORE 2.2
Untested 259 Clicks Pub: Jul 20, 15
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
The MEC Homewaters campaign is an environmentally conscious initiative that encourages water conservation across Canada. MEC (Mountain Equipment Co-Op) is Canada’s leading outdoor retailer and... [More]
Celebrity Conservation Campaigns - Steve Carell & Save the Drop Raise Awareness of Water Consumption
SCORE 1
Untested 81 Clicks Pub: Jul 20, 15
Celebrity Conservation Campaigns
Steve Carell & Save the Drop Raise Awareness of Water Consumption
Steve Carell is the spokesperson and the voice in this advertisement for the Save the Drop campaign. The ad raises awareness of Los Angeles’ excessive water consumption. Carell discusses the... [More]
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