The Bonobos and Charity Water have collaborated to release an iPhone case in which partial proceeds will go towards building a well in Africa.
Though many developed countries may take access to water for advantage, many impoverished nations do not have sufficient nor clean access to water sources, hence why building a well would offer a clean and much easier way to access one of the most integral resources.
The iPhone case comes in a dark blue color, with a plastic water holding tank (which is also the charity's logo) and has drips of water coming out of it. It is an ideal purchase for those wanting to contribute to a great cause while adding another another cute case to their collection.
The iPhone case will be sold exclusively through Bonobos website and will donate $5 of each sale to Charity Water's well-building initiative.
Key Themes Behind This Trend
- Water Philanthropy
- Opportunity for businesses to collaborate with charities and create products that contribute to clean water initiatives.
- Socially Responsible Consumerism
- Increasing demand for products that support charitable causes, providing an opportunity for businesses to align with social responsibility.
- Charitable Partnerships
- Collaborations between brands and non-profit organizations to create products that generate donations towards specific causes.
Where This Applies
- Technology Accessories
- Disruptive innovation opportunity for tech accessory manufacturers to develop products that combine functionality with charitable contributions.
- Fashion and Apparel
- Opportunity for fashion brands to create charitable accessories that appeal to socially-conscious consumers.
- Non-profit Organizations
- Opportunity for non-profit organizations to form partnerships with brands and leverage product sales to fund their initiatives.
