Bacardi recently initiated the 'No-Straw' movement as a means of combating plastic straw waste. Plastic straws are directly linked to the spirits market, meaning Bacardi's drinks are often served with plastics straws that will eventually end up in landfills. This initiative aims to reduce waste by asking consumers to say no to plastic straws at the bar and at home.
Bacardi's No-Straw movement is part of the company's environmental campaign titled 'Good Spirited: Building a Sustainable Future.' The company has already vowed to remove straws and plastic stir sticks from its company events, in order to send a message about the need for conservation. In addition to the in-house initiative, Bacardi also plans to achieve its goal of net zero impact by sourcing raw materials from sustainable sources, implementing eco-friendly packaging and reducing both water use and green house gas emissions.
The initiative demonstrates how companies are using their position of influence to set a precedent for consumers and other brands.