The Bonds Lingerie campaign stars the granddaughter of the King of Rock and Roll, Elvis Presley. Lisa Marie Presley's daughter, Riley Keough, is all grown up. Showing off her svelte figure, she is clad in the Australian label's Lacies collection. From pink bras and panties to a grey hoody, it is undeniable that she's one hot 24 year old. No wonder it rumored that Robert Pattison has moved on from Kristin Stewart with her.
About the Bonds Lingerie campaign, Keough says, "I love Australians and know about Bonds through my Aussie friends. When we started to talk about working together, my friends all told me about Bonds being a great Australian brand and I love how comfortable all the pieces are so I thought it was a great opportunity."
What Makes This Trend Stand Out
- Celebrity Fashion Campaigns
- Brands are using celebrity offspring as models to promote their products.
- Comfortable Lingerie
- Consumers are looking for lingerie that is not only stylish but also comfortable.
- International Brand Expansion
- Australian fashion brands are expanding internationally by collaborating with American celebrities.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands are using celebrity models to showcase their products and attract consumers.
- Lingerie
- Brands are focusing on designing and producing comfortable lingerie to meet consumer needs.
- International Fashion
- Collaborations between Australian and American celebrities and fashion brands are opening up opportunities for international expansion.
