Given how often people in the public eye upload selfies to social media, it makes sense that brands would want to capitalize on the celebrity selfie for their campaigns. Trend Hunter Public Relations Specialist Misel Saban shares her favorite examples of branded selfies, from smartphone flash attachments to historical selfie campaigns.
A campaign by Dan Rubin for HTC, involved juxtaposing pictures of celebs like Cara Delevingne and Aaron Paul to make it look like an ordinary person was actually taking a celebrity selfie.
To get picture perfect self-portraits, Lenovo developed a flash that's designed to work on smartphones.
If you are a fan of James Franco, Paper Magazine has a downloadable calendar made up of his selfies.
Similarly, Lady Gaga participated in a understated campaign for Japanese beauty brand Shiseido, where she used Instagram to promote her own makeup looks.
Another HTC campaign took famous historical figures like Marie Antoinette and Cleopatra and imagined what their Instagram feeds would look like.
Why This Trend Is Growing
- Branded Selfies
- Brands are embracing the celebrity selfie trend in their marketing campaigns.
- Smartphone Flash Attachments
- The development of smartphone flashes offers new opportunities for picture-perfect selfies.
- Celebrity Selfie Calendars
- Celebrities like James Franco are releasing downloadable calendars featuring their own selfies.
Industries Being Reshaped
- Marketing and Advertising
- The marketing industry can explore innovative ways to incorporate branded selfies into their campaigns.
- Consumer Electronics
- The consumer electronics industry can capitalize on the rising demand for smartphone flash attachments to enhance selfie-taking experiences.
- Publishing and Media
- The publishing industry can tap into the popularity of celebrity selfie calendars and create similar products for their audience.
