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Branded Selfies

Misel Saban Counts Down Her Favorite Campaigns Featuring the Celebrity Selfie

— May 22, 2015 — Fashion
Given how often people in the public eye upload selfies to social media, it makes sense that brands would want to capitalize on the celebrity selfie for their campaigns. Trend Hunter Public Relations Specialist Misel Saban shares her favorite examples of branded selfies, from smartphone flash attachments to historical selfie campaigns.

A campaign by Dan Rubin for HTC, involved juxtaposing pictures of celebs like Cara Delevingne and Aaron Paul to make it look like an ordinary person was actually taking a celebrity selfie.

To get picture perfect self-portraits, Lenovo developed a flash that's designed to work on smartphones.

If you are a fan of James Franco, Paper Magazine has a downloadable calendar made up of his selfies.

Similarly, Lady Gaga participated in a understated campaign for Japanese beauty brand Shiseido, where she used Instagram to promote her own makeup looks.

Another HTC campaign took famous historical figures like Marie Antoinette and Cleopatra and imagined what their Instagram feeds would look like.
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