Steve Carell is the spokesperson and the voice in this advertisement for the Save the Drop campaign. The ad raises awareness of Los Angeles' excessive water consumption. Carell discusses the issues and presents simple solutions.
Save the Drop uses an adorable water drop as the mascot and face of the ad. The mascot appears throughout the ad trying to encourage people to use less water.
The ultimate goal for this advertisement is to help people in LA recover from the current California drought. The campaign is promoted across media outlets such as TV, movies and the radio using public service announcements given by Steve Carell. His familiar voice fills ears with genuine tips and tactics that can be easily executed to help relieve California of the water crisis.
Key Themes Behind This Trend
- Water Conservation Campaigns
- Opportunity to create new public awareness campaigns featuring relatable celebrity spokespersons to promote water conservation and reduce wasteful water usage.
- Eco-friendly Advertising
- Opportunity to embrace environmentally conscious advertising by incorporating eco-friendly messaging, designs, and materials into campaigns in support of sustainability causes.
- Sustainable Messaging in Entertainment
- Opportunity to incorporate sustainable messaging into entertainment content in order to raise awareness with American households through TV shows, movies, and other media.
Where This Applies
- Environmental Advocacy
- Industry promoting the conservation of natural resources can leverage celebrity personalities effectively to promote widespread public awareness and effect change.
- Media and Entertainment
- The media and entertainment industry can use its platforms to reach a broad range of audiences and incorporate messages promoting sustainable living and responsible global citizenship.
- Marketing and Advertising
- Marketing and advertising agencies have an opportunity to create campaigns which align with the values of eco-friendly consumers and promote sustainable lifestyles.
