This fundraising platform allows people to give back while shopping online. Ching is a socially conscious startup that lets you shop for hand-picked deals while also making a difference.
Ching delivers promotions to your email inbox and when you purchase something based on their links, the retailer donates a small percentage to your chosen cause. This gives the fundraising platform insight into your preferences as a consumer and educates them on the sort of deals consumers are interested in. An average of 3% goes to one of nine chosen charity partners including ASPCA, Charity:Water and No Kid Hungry. Ching will also be doubling all donations received throughout the month of July.
This model allows customers to create change not by donating any of their own funds, but by actually saving money.
What's Driving This Trend
- Socially Conscious Shopping
- Opportunity for businesses to create platforms that allow customers to give back while shopping online.
- Promotions with Purpose
- Opportunity for businesses to partner with charities and offer promotions that donate a percentage of sales to a cause.
- Data-driven Fundraising
- Opportunity for businesses to leverage consumer preferences and insights to optimize fundraising strategies.
Who This Affects Most
- E-commerce
- E-commerce businesses can incorporate a charitable component into their shopping platforms, attracting socially conscious customers.
- Digital Marketing
- Digital marketing agencies can help businesses create effective strategies to promote and raise awareness for their charitable shopping campaigns.
- Charity and Nonprofit
- Charity and nonprofit organizations can explore partnerships with businesses and fundraising platforms to diversify revenue streams and engage donors.
