Luxurious British fashion and cosmetic brand Burberry teamed up power house models Cara Delevingne and Kate Moss to star together in a Burberry campaign ad for the brand's latest perfumed titled, 'My Burberry.'
The high fashion brand was strategic in their choosing of two British models. As Delevingne speaks to the new generation of women and Moss speakers to a past one, Burberry is able to target both young and older women with its new 'My Burberry' perfume. The add featured black and white images of both beautiful women dressed up in trench coats and posing with a super-sized bottle of the perfume. Both models laughed, hugged and even kissed in several of the ad images. The images, shot by Mario Testino, captured the candid friendship between the pair.
What's Driving This Trend
- Celebrity Collaborations
- Brands can increase reach and target multiple generations by partnering with multiple celebrities to represent their products or services.
- Generational Targeting
- Brands can effectively market to multiple generations by selecting spokespeople that appeal to both younger and older consumers.
- Candid Marketing
- Ad campaigns featuring authentic, candid moments between celebrities can help to humanize brands and create a more relatable image for consumers.
Who This Affects Most
- Fashion
- Fashion brands can benefit from partnering with multiple celebrities to showcase their products in a relatable and aspirational context.
- Beauty
- Beauty brands can target different age groups by selecting spokespeople from different generations to represent their products or services.
- Marketing and Advertising
- Marketing and advertising agencies can use the trend of candid celebrity collaborations as a strategy to create compelling and effective campaigns for their clients.
