Cultural Authenticity

Brands recognize diverse cultural identities to strengthen relationships

Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,051 Total Clicks
Jul 15 - Apr 16
Mild
Marketing
Featured Examples
Bilingual Cereal Commercials - This Cheerios Commercial is in Spanish with English Subtitles
SCORE 3.8
Mild 4,910 Clicks Pub: Jul 30, 15
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
This emotional Cheerios commercial is a heartfelt window into multicultural society from the General Mills brand. Considered a campaign that touches on the “new Latino” demographic, the... [More]
Bachata Fast Food Ads - This McDonald's Ad Attempts to Lure Hispanic Customers
SCORE 3.3
Mild 179 Clicks Pub: Jul 22, 15
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
This McDonald’s ad uses a popular Hispanic personality to target one of the USA’s most important marketing demographics. The ad, created specifically for Spanish-language television,... [More]
Boxing Bicultural Beer Ads - This Macho Ad is the First Tecate National Campaign in the US
SCORE 3.1
Mild 167 Clicks Pub: Apr 12, 16
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary Cuauhtémoc... [More]
Bicultural Road Trip Ads - This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
SCORE 2.5
Mild 170 Clicks Pub: Jul 30, 15
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
This inspiring bilingual Goodyear commercial follows one man’s journey across countless countries to live his dream of playing piano in as many places and for as many people as possible.... [More]
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