This Adidas Campaign Introduces Ricky Rubio Backyard Wrestler
Jonathon Brown — February 22, 2013 — Marketing
References: footlocker & complex
The string of recent Adidas commercials continues with Ricky Rubio Backyard Wrestler. In collaboration with Footlocker, the commercial shows Minnesota Timberwolves point guard Ricky Rubio playing a scrimmage game in practice before posing the question “When Ricky Rubio finishes crossing up defenders, does he leave the court and become Ricky Rubio Backyard Wrestler?”
The commercial then flips to a backyard wrestling match where Ricky meekly takes down his opponent after quite a struggle. The narrator returns at this time and says in a sarcastic tone “Don’t be ridiculous. When he leaves the court he’s still international icon Ricky Rubio.”
Rubio is a Spanish basketball player who now plays in the NBA, but became the youngest player in the Spanish ACB League at age 14. The commercial ends by saying all his apparel is Footlocker approved.
The commercial then flips to a backyard wrestling match where Ricky meekly takes down his opponent after quite a struggle. The narrator returns at this time and says in a sarcastic tone “Don’t be ridiculous. When he leaves the court he’s still international icon Ricky Rubio.”
Rubio is a Spanish basketball player who now plays in the NBA, but became the youngest player in the Spanish ACB League at age 14. The commercial ends by saying all his apparel is Footlocker approved.
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