Category
Lifestyle
Assisted Choices
Trend cluster
Category
Educational
Nourishment
Campaigns seek to elevate the food literacy of individual consumers.
3.8
Trend score
Trend
What is the Educational Nourishment trend?
Educational Nourishment: A means to preventing poor health caused by malnutrition, campaigns and programs that serve to educate and enrich knowledge around food literacy also work to improve overall quality of life. By educating those at risk of the impact of certain food choices on their health, institutions have the best chance to positively influence individuals and make an impact that positions them as a community asset.
Trend themes
Themes within the Educational Nourishment trend
Three behaviours holding the trend together01
Food literacy education
Campaigns seek to elevate the food literacy of individual consumers in order to improve overall quality of life.
02
Interactive food experiences
Companies are using technology to create engaging food experiences that connect consumers with the origins and producers of their food, building trust and boosting sales.
03
Employment and training for ex-offenders
Ex-prisoners are being offered opportunities to reintegrate into society through employment and training in the food industry. These initiatives help address social issues and educate consumers about the criminal justice system.
Industry implications
What the Educational Nourishment trend means for industry
Where the trend changes the playbookFor
Hospitality industry
By leveraging food literacy education and interactive food experiences, hospitality-based businesses can create immersive and engaging experiences for customers, enhancing brand loyalty.
For
Corporate wellness programs
With the rising cost of healthcare, companies can reduce costs in the long run by promoting employee wellness through nutrition education and healthy eating programs like Naturally Slim.
For
Socially responsible companies
Companies that prioritize social responsibility and sustainable employment practices can create positive social impact while also boosting brand reputation and consumer loyalty.
Workshop question
How can your brand better educate and inform your consumers about how your products are made and sourced?
Trend signals
Trend signals for Educational Nourishment
Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%.
Popularity57%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Educational Nourishment trend
7 featured examples from Mar 19 to Sep 29, 2015CategorySocial Good
Ex-Offender Food Trucks
This Mobile Eatery Provides Jobs for Former Prisoners
Integrating ex-offenders into the food service industry promotes inclusiveness and diversity
CategoryLifestyle
Food Origins-Exposing Ads
'System U' Grocers Created Video Ads of Food Origins in Supermarkets
The use of interactive screens in grocery stores presents an opportunity for retailers to create immersive, educational, and engaging consumer experiences in-store.
CategoryMarketing
Coffee Cooking Classes
Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
Coffee brands can collaborate with chefs to develop educational programs and showcase their coffee's potential in enhancing dining experiences.
CategoryLifestyle
Workplace Nutrition Programs
This Wellness Program Teaches Employees How to Eat Healthier
The corporate wellness industry can offer educational programs and services that focus on teaching employees about nutrition and promoting healthy eating habits.
CategoryLifestyle
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Beverage companies like Pepsi, Coke, and Dr.
CategoryEco
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
Food service companies can invest in community gardens and educate children about healthy eating as a way to provide locally sourced produce while promoting nutrition and environm…
CategoryLifestyle
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
Grocery stores can benefit from implementing interactive produce stations to attract and engage customers.
