Breakfast turns to liquefied forms to satiate a consumer need for convenience
Implications - Today's fast-paced world has necessitated a culture of convenience in which efficiency is king. As consumers try to streamline their AM routines, they are increasingly turning to drinkable breakfast options. More than just a smoothie or juice, these are liquid forms of popular breakfast foods that provide flavor, nutrients and on-the-go enjoyment in a single-serve format.
Workshop Question - In what ways can your reduce your offerings to be more convenient for your consumers?
Trend Themes
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Drinkable Breakfast — Consumers are turning to liquid forms of popular breakfast foods that provide flavor, nutrients and on-the-go enjoyment in a single-serve format.
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Convenient Packaging — Brands are offering convenient and endearing packaging to provide nutritious snacks for health-conscious consumers.
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Functional Foods — Smoothies now often include superfoods like ancient grains, chia seeds, and blueberries in order to deliver a large dose of nutrition from a single ready-to-drink or ready-to-eat source.
Industry Implications
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Food and Beverage — Businesses can incorporate drinkable breakfast options, functional foods, and choose convenient packaging for their products to appeal to health-conscious, on-the-go consumers.
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Packaging and Labeling — Companies can focus on innovative and attractive packaging that stands out on the shelves to help create a unique brand identity and appeal to customers even more.
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Fitness and Wellness — The increasing focus on healthy food choices means that fitness and wellness businesses can use functional foods and drinkable breakfast options as part of their health offerings.
