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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Liquid Dessert

Consumers turn to iced coffee beverages to satisfy sweet cravings

Implications - The time-crunched consumer is becoming more accustomed to enjoying life's pleasures while on-the-go. Instead of sitting down for meals that include dessert, many consumers are opting for iced coffees with rich, indulgent flavors specifically made to mimic dessert. This best-of-both world's approach is informing the flavor progression of the beverage industry, especially iced coffee, which is boasting a growing flavor profile akin to that of hot coffee.
Workshop Question — What's a beloved product in your category? How could you integrate its best elements into your existing offering?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
86,647 Total Clicks
Date Range:
May 15 — Apr 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Temporary Valentine's Day Menus
Temporary Valentine's Day Menus
This Chain is Offering Limited-Edition Valentine's Day Beverages
Starbucks recently announced that it will offer three limited-edition Valentine’s Day drinks from now until February 14th. Instead of picking up a boring box of chocolates, this temporary menu... MORE
Indulgent Customized Coffees
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
From May until the end of August, cafe chain ‘The Coffee Bean & Tea Leaf’ will allow customers to craft their own customized coffee beverage. The company’s ‘Original Ice... MORE
Chocolatey Coconut Coffees
Chocolatey Coconut Coffees
These Homemade Ice Coffees are Made with White Chocolate
These homemade ice coffee beverages will having you longing for hot summer days thanks to their tropical and rich flavors. Made with coconut and white chocolate, these coffees are perfect for a... MORE
Cookie-Inspired Coffee Drinks
Cookie-Inspired Coffee Drinks
This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
‘Wawa’ is now selling an iced coffee drink made with pieces of chocolate sandwich cookies. For many consumers, a milkshake is a bit too decadent for the winter months. This tasty... MORE
Iced Eggnog Lattes
Iced Eggnog Lattes
Torani's Iced Coffee Blend Features Holiday-Flavored Syrup
Artisanal syrup brand Torani created this iced eggnog latte recipe that is a fresh version of a cold weather classic. Though served cold, eggnog is synonymous with the holiday season—a time... MORE
Co-Branded Specialty Coffees
Co-Branded Specialty Coffees
Dunkin' Donuts Flavored Iced Coffees Boast Familiar Cookie Flavors
These flavored iced coffees from Dunkin’ Donuts are made with delicious Oreo and Chips Ahoy! cookies. The familiar range of flavors is synonymous with childhood and is used to make this iced... MORE

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