Cold-brew coffee enters the mainstream with a premium placed on convenience
Implications - The rise of maker culture and artisanal goods has sparked interest in cold-brewed coffee as consumers search for alternative ways to enjoy familiar rituals. As a result of the growing interest, cofee brands are hoping to make the beverage as convenient as possible to enjoy. Moving beyond pre-packaged and ready-made drinks, manufacturers are providing methods of on-the-go enjoyment and bulk purchasing to ensure that cold-brew coffee is accessible for all.
