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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Chilled Convenience

Cold-brew coffee enters the mainstream with a premium placed on convenience

Implications - The rise of maker culture and artisanal goods has sparked interest in cold-brewed coffee as consumers search for alternative ways to enjoy familiar rituals. As a result of the growing interest, cofee brands are hoping to make the beverage as convenient as possible to enjoy. Moving beyond pre-packaged and ready-made drinks, manufacturers are providing methods of on-the-go enjoyment and bulk purchasing to ensure that cold-brew coffee is accessible for all.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
77,855 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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