Cold-brew coffee enters the mainstream with a premium placed on convenience
Implications - The rise of maker culture and artisanal goods has sparked interest in cold-brewed coffee as consumers search for alternative ways to enjoy familiar rituals. As a result of the growing interest, cofee brands are hoping to make the beverage as convenient as possible to enjoy. Moving beyond pre-packaged and ready-made drinks, manufacturers are providing methods of on-the-go enjoyment and bulk purchasing to ensure that cold-brew coffee is accessible for all.
Trend Themes
1. Convenient Cold-brew Coffee - Brands are offering methods of on-the-go enjoyment and bulk purchasing to ensure that cold-brew coffee is accessible for all.
2. Subscription Delivery Services - Coffee delivery services offer not only one-time deliveries but also subscription services that cut time out of morning routines for busy professionals, disabled or older consumers as well as students who don't have time to get up from their studies.
3. Instant Coffee Concentrate - Packaged single-serve cold-brewed liquid coffee concentrates offer a range of fun flavors and no electricity, gadgets or lengthy preparation process is needed.
Industry Implications
1. Beverage - Cold-brew coffee is a growing segment in the beverage industry as the convenience offerings increase.
2. Delivery Services - Coffee delivery services are a growing segment in the delivery service industry, with subscription services becoming a norm.
3. Consumer Electronics - Speedy cold-brew machines represent a potential innovation in the consumer electronics industry, simplifying the process of making cold brew coffee for consumers who prefer it to hot coffee.
