Unusual products for rent contribute to the prevalence of the share economy
Implications - The pervasiveness of the share economy is being reinforced by spikes in particularly unusual products and services being offered. Catering to niche consumer needs and wants bolsters this influential commercial sector, which has the potential to revolutionize the provision of more obscure offerings.
Workshop Question - What is the "Uber" of your industry, and what are 3 things your brand could do to take their place?
Trend Themes
1. Rental of Unusual Products - The sharing economy is driving the increased availability of unusual products for rent, meeting niche wants and needs, opening up possibilities for more obscure offerings.
2. Ecological Rentals - The trend focusing on the environment has led to eco-friendly rental offerings like live Christmas trees that continue growing, providing an opportunity for producers to establish service offerings that support the environment while meeting consumer needs.
3. Renting Senior Citizens - Innovative rental services like Lou Papa's website that delivers retired grandmas and grandpas to cook a delicious home-cooked meal, allow consumers to opt for an out of the ordinary dining experience. This trend shows the creative and imaginative ways senior citizens can be employed in the rental business.
Industry Implications
1. Hospitality Industry - The viability of rental models for tourists and travelers presents potential market opportunities for the hospitality industry to satisfy consumer demand for cost-effective and comfortable temporary accommodations by providing alternative services such as holiday homes, campers, and car rentals.
2. Wedding Industry - Couples are increasingly embracing pets as part of their ceremonies, providing a chance for landlords to produce creative animal rent offerings like alpacas for a special wedding day to this growing demographic.
3. Sharing Economy - As social regulations become more lenient, and people continue to embrace shared economy norms, products, and services, present a vast market opportunity to producers in the sharing economy through meeting consumer needs and creating new experiences via subscription-based offerings.
4 Featured, 35 Examples:
201,780 Total Clicks
Date Range:
Feb 14 — Sep 15
Trending:
Average
Consumer Insight Topics:
