Mainstream brands satisfy a desire for sweetened forms of protein
Implications - In recent years, health-conscious consumers have shown an interest in protein, a dietary component that has evolved from sports staple to all-around necessity. As a result, a surge of protein-packed chocolate goods have emerged both in the form of DIY recipes and packaged products. This combination works to satisfy both the search for wellness and the desire for familiarity, whilst simultaneously masking the protein taste with confectionery flavors.
