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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Fortified Energy

Iced energy beverages address consumer concerns for extra vitality

Implications - With a world moving at hyper-speed, the energy found in a traditional cup of coffee is no longer enough to satiate many consumers. Instead of drinking more coffee, these consumers are switching to iced coffee fortified with natural, energy-boosting ingredients for long-term results. Hybrid beverages will continue to succeed within this cult of convenience, as consumers increasingly gravitate toward single products that satisfy multiple needs.
Workshop Question — What could your brand do to appeal to consumers' desire for a quick energy fix?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
80,597 Total Clicks
Date Range:
May 15 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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