7-Eleven recently announced that it will be releasing a specialty roast just for New York City residents. Unlike other cities, New York is filled with elegant cafes and specialty coffee shops serving some of the best beans in the world. 7-Eleven wants to appeal to New York coffee fans by crafting a roast that resonates with city residents.
The specialty roast is called 'New York Bold' and features a combination of Colombian, Central American and Brazilian beans. The fine roast was created specifically by 7-Eleven based on feedback from loyal customers. Beyond simply offering customers a better cup of coffee, the new blend is designed to cater "to the bold, rich desires of New Yorkers." The city-specific brew even comes in a new 'Stay Hot Cup,' which ensures that the coffee stays at the optimal temperature.
The new roast allows customers to enjoy a delicious cup of coffee while paying homage to the city they call home.