Just when you thought infused drinks stopped at fruit, veggies and sodas brand the FATwater recently created a performance beverage that provides energy through high-quality fat. The fat is used as fuel to help stimulate the body and improve overall performance.
The thought that fat is infused into foods to help improve performance might sound counterintuitive to most. However FATwater just does that by including healthy fatty liquids into the drink. The fat content in the drink isn't stored in the body according to FATwater founder David Asprey, but instead uses natural oils to stimulate fat burning. The drinks come in a variety of flavors such as berry, lemon and orange and are also infused with coconut.
What's Driving This Trend
- Fat-infused Beverages
- Opportunity for creating innovative performance beverages by infusing high-quality fats.
- Functional Energy Drinks
- Potential to develop energy drinks that provide fuel through healthy fatty liquids.
- Natural Fat Burning
- Space for creating products that use natural oils to stimulate fat burning.
Who This Affects Most
- Beverage Industry
- Opportunity for the beverage industry to explore fat-infused drinks as a new market segment.
- Health and Wellness Industry
- Disruptive innovation opportunity for the health and wellness industry to develop functional energy drinks infused with healthy fats.
- Sports Performance Industry
- Opportunity for the sports performance industry to create products that improve athletic performance through natural fat burning.
