Nitrogen-infused products offer consumers multi-sensory enjoyment
Implications - Seeking to surprise and delight consumers with new experiences, food and beverage retailers have begun infusing their products with nitrogen. The addition of the chemical compound alters both the flavor and physical state of the original substance, be it coffee, ice cream or other beverages – offering a creamy, bubbly sensation. This shift not only speaks to a greater desire for multi-sensory experiences, it also suggests that consumers expect novelty as part of everyday experiences.
Workshop Question - How can your brand infuse more novelty into what it offers, or the way it markets its offerings?