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Post-Gender Positioning

The gender-neutral movement includes offerings from all industries

Implications - Ushered in by the mainstream presence of high-profile transgender individuals, the gender-neutral movement has grown to include product offerings from all industries. What began as a political movement within the worlds of apparel and cosmetics has now developed into a new category of goods that goes beyond traditional male and female demographics in order to better customize consumer experience.
Workshop Question - If you were to add gender-neutral products to your current line, how would you market it to consumers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
434,224 Total Clicks
Date Range:
Apr 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Gender-Blurring Fashion Ads
Gender-Blurring Fashion Ads
Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
While Acne’s fall fashion line is not a gender-neutral collection, its ad campaign is gender-blurring as it features a 12 year old boy in women’s clothing. The model is the son of Acne&#... MORE
Gender-Neutral Kids Clothing
Gender-Neutral Kids Clothing
'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Canadian clothing retailer ‘Muttonhead’ has just released a new line of gender-neutral kids clothing called ‘Lil’ Mutt.’ The company is already well known for its high-... MORE
Gender-Neutral Dollhouses
Gender-Neutral Dollhouses
This Modular Dollhouse Collection Promotes Shared Play
This gender-neutral dollhouse collection encourages imaginative play for boys and girls. Finnish designer Janine Rewell created these seven houses, each with a different visual theme, with her niece... MORE
Gender-Neutral Lingerie Lines
Gender-Neutral Lingerie Lines
This Ultramodern Lingerie Branding Exudes Youthful Vitality
POM POM is a dynamic Los Angeles-based lingerie line using geometrical, eye-catching paper packaging to differentiate its line of products from the competition. In order to create a visual identity... MORE
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
Purearth embraces unisex bath products that are great not only for individuals, but couples and family homes as well. After all, littering the washroom with various essentials can be an eyesore. It... MORE
Minimalist Gender-Neutral Skincare
Minimalist Gender-Neutral Skincare
CONTEXT is a Straight-Forward Gender-Neutral Skincare Line
CONTEXT is a chic gender-neutral skincare brand that recently caught the attention of many as the secret weapon behind the glowing, bright complexions on the models at Public School’s Spring... MORE

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