The gender-neutral movement includes offerings from all industries
Implications - Ushered in by the mainstream presence of high-profile transgender individuals, the gender-neutral movement has grown to include product offerings from all industries. What began as a political movement within the worlds of apparel and cosmetics has now developed into a new category of goods that goes beyond traditional male and female demographics in order to better customize consumer experience.
Workshop Question - If you were to add gender-neutral products to your current line, how would you market it to consumers?
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