Home construction adopts eco-friendly elements through reused materials
Implications - The home design sphere is aligning with eco-friendly movements through the incorporation of previously used materials. The re-use of goods is now widely attractive to consumers who are well-versed on green living. In addition to fitting in with the popularity of green technologies like solar power, this is also consistent with powerful geopolitical movements focused on environmentalism.
Workshop Question - Where do your consumers spend most of their time and how are you integrating your brand into that space?