Transparent Production

To control the conversation, brands invite consumers behind the scenes

Implications - A means to reconciling modern consumer standards around corporate responsibility and ethical production, many brands are opening up the back-end of their operations to consumers. By inviting consumers behind the scenes and providing them with the information to make their own decisions regarding a brand's commitment to social responsibility, brands are able to better establish trust.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
185,536 Total Clicks
Jun 15 - Jul 16
Warm
MarketingLifestyleFoodBranding
Featured Examples
Soda Brand Factory Visits - This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
SCORE 6.7
Warm 3,107 Clicks Pub: Sep 15, 15
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
Part of a response to a rumor that a customer had found a dead rat in a bottle of the brand’s soda, Coca-Cola Brazil created an immersive consumer experience in order to win back trust. In the... [More]
Empathetic Virtual Reality Retail - TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
SCORE 6.5
Warm 2,912 Clicks Pub: Sep 11, 15
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
TOMS exemplifies the possibilities of virtual reality headsets as “empathy machines” as they make their ‘Giving Trip’ available to all via in-store VR headsets. TOMS shoes is... [More]
Branded Farm Visits - This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
SCORE 6.6
Warm 2,974 Clicks Pub: Sep 15, 15
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
A recent ten-day campaign by Unilever for Hellmann’s Brazil invited a group of fans for a visit to several of the brand’s tomato fields. Aimed at communicating the product’s farm-to-... [More]
Immersive Whiskey Simulators - Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
SCORE 5.7
Warm 2,894 Clicks Pub: Jun 6, 15
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn’t. This is the... [More]
Interactive Factory Exhibits - Nestlé Invites Consumers to Visit a Responsive Snack Space
SCORE 4.4
Average 1,082 Clicks Pub: Jul 8, 16
Interactive Factory Exhibits
Nestlé Invites Consumers to Visit a Responsive Snack Space
Nestlé is famous around the world for its chocolate and sweet snacks, and now one of its plants located in Switzerland is opening up to the public with an interactive factory experience. Consumers... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE 3.9
Mild 357 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
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