Transparent Production

To control the conversation, brands invite consumers behind the scenes

Implications - A means to reconciling modern consumer standards around corporate responsibility and ethical production, many brands are opening up the back-end of their operations to consumers. By inviting consumers behind the scenes and providing them with the information to make their own decisions regarding a brand's commitment to social responsibility, brands are able to better establish trust.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
139,397 Total Clicks
Jun 15 - Jun 17
This Quarter and Warm
MarketingLifestyleFoodBranding
Featured Examples
Soda Brand Factory Visits - This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
SCORE 6.6
Warm 3,142 Clicks Pub: Sep 15, 15
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
Part of a response to a rumor that a customer had found a dead rat in a bottle of the brand’s soda, Coca-Cola Brazil created an immersive consumer experience in order to win back trust. In the... [More]
Immersive Chocolate Factory Tours - Maestrani’s Chocolarium is a Vibrant, Family-Friendly Experience
SCORE 8.2
This Quarter and Hot 1,025 Clicks Pub: Jun 15, 17
Immersive Chocolate Factory Tours
Maestrani’s Chocolarium is a Vibrant, Family-Friendly Experience
Maestrani’s Chocolarium is an immersive brand experience suitable for visitors of all ages located in eastern Switzerland. Designed by Cologne-based communications agency Simple, Maestrani’s... [More]
Empathetic Virtual Reality Retail - TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
SCORE 6.5
Warm 2,926 Clicks Pub: Sep 11, 15
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
TOMS exemplifies the possibilities of virtual reality headsets as “empathy machines” as they make their ‘Giving Trip’ available to all via in-store VR headsets. TOMS shoes is... [More]
Immersive Whiskey Simulators - Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
SCORE 5.7
Warm 2,927 Clicks Pub: Jun 6, 15
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn’t. This is the... [More]
Transparent Fast Food Menus - McDonald's is Making Its Healthy Recipe Changes Clear to the Public
SCORE 4.8
Average 202 Clicks Pub: Aug 3, 16
Transparent Fast Food Menus
McDonald's is Making Its Healthy Recipe Changes Clear to the Public
McDonald’s is responding to consumer demand with a variety of recipe changes that make more than 50 percent of its menu more nutritious. Meals affected will be the Big Macs, Quarter Pounders,... [More]
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