Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,327 more

Transparent Production

To control the conversation, brands invite consumers behind the scenes

Implications - A means to reconciling modern consumer standards around corporate responsibility and ethical production, many brands are opening up the back-end of their operations to consumers. By inviting consumers behind the scenes and providing them with the information to make their own decisions regarding a brand's commitment to social responsibility, brands are able to better establish trust.
Workshop Question - Is your consumer familiar with your brand's production process? What misconceptions could be cleared up by educating consumers about that aspect of your business?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
178,742 Total Clicks
Date Range:
Jun 15 — Jun 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Experiential Baking Tours
Experiential Baking Tours
Hovis is Embarking on a Roadshow in a 1962 Airstream Trailer
Branded Musical Holidays
Branded Musical Holidays
Live Nation Has Announced the Debut of 'National Concert Day'
360-Degree Cabin Tours
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
Celebrity Sausage Trucks
Celebrity Sausage Trucks
Jeff Goldblum Gave Out Free Sausages from 'Chef Goldblum's' Food Truck
Concert-Ready Retail Stores
Concert-Ready Retail Stores
This New Dr. Martens Store Boasts an Interactive Space for Gigs
Hawaiian Airline Cabins
Hawaiian Airline Cabins
Hawaiian Airlines' New Cabin Design Incorporates Cultural Details
Tropical Japanese Shakes
Tropical Japanese Shakes
McDonald's Japan's Created a Shake Made from Okinawa Pineapples
Vegan Fast Food Burgers
Vegan Fast Food Burgers
The Big MacInnes is a Plant-Based Take on A Big Mac Made With Chickpeas
Fast Food Sportswear
Fast Food Sportswear
McDonald's Australia is Celebrating the Olympics with Macca's Legendswear
Herb-Topped French Fries
Herb-Topped French Fries
Jack in the Box's New Fries are Topped with a Garlic Herb Sauce
Carnival-Inspired Burgers
Carnival-Inspired Burgers
McDonald’s Malaysia Created a Rio Burger in Honor of the Olympics
Anime Game Food Partnerships
Anime Game Food Partnerships
McDonald's Japan and Pokemon Go Turn Each Location Into a Poke Stop
Legendary Burger Menus
Legendary Burger Menus
McDonald’s Australia's Legends Menu Features Two New Aussie Creations
Bottled Fast Food Sauces
Bottled Fast Food Sauces
KFC is Now Selling Its Honey Maple Sauce by the Bottle
Baked Apple Turnovers
Baked Apple Turnovers
McDonald's New Baked Apple Pie is an Alternative to Its Fried Desserts
Former Factory Fitness Centers
Former Factory Fitness Centers
La Factory in Moussy-le-Neuf is a Multipurpose Health Facility
Branded Farm Visits
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
Virtual Reality Museums
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
play_circle_filled Virtual Reality Campus Tours
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
Virtual Scent Trips
Virtual Scent Trips
This Photographer Uses Instagram to Create Olfactory Photo Tourism
play_circle_filled Transparent Restaurant Menus
Transparent Restaurant Menus
Panera Bread's Transparent Menu Empowers Guests With Healthy Options
All-Access Fast Food Tours
All-Access Fast Food Tours
The McDonald's All-Access Moms Campaign Promotes Brand Transparency
Offbeat Burger Commercials
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
Futuristic Grocer Concepts
Futuristic Grocer Concepts
Carlo Ratti Associati Imagines the Future of Supermarkets as Digital
play_circle_filled Virtual Learning Headsets
Virtual Learning Headsets
Google Expedition Introduces Virtual Reality to the Classroom
Haunted House Apps
Haunted House Apps
The 'Night Terrors' App is a Nightmarish Augmented Reality Game
Virtual Reality Swing Sets
Virtual Reality Swing Sets
The Swing Virtual Reality Program is Used While Riding a Swing Set
Galactic Virtual Therapy
Galactic Virtual Therapy
NASA is Developing Multisensory Experiences to Keep Astronauts Sane
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
Wearable Cockpits
Wearable Cockpits
BAE Systems' Wearable Cockpit Won't Require Hardware Upgrades
Virtual Reality Command Centres
Virtual Reality Command Centres
The Portable Command Centre is a Virtual Military Command Post
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Virtual Reality Social Media
Virtual Reality Social Media
AltspaceVR Lets People Engage Socially with Media in a Virtual Space
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
Holographic Fishing Technology
Holographic Fishing Technology
The Hunter-Gatherer Lets You Virtually Catch Your Food for Delivery
Story-Focused Online Shops
Story-Focused Online Shops
All Good Organics Sells Fair Trade Bananas on Dynamic E-Commerce Site
play_circle_filled First Class Tour Apps
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
play_circle_filled Pixelated Child Sculptures
Pixelated Child Sculptures
Luke Jerram's Pixelated Art Takes a Look at the Modern World
Food Chain Transparency Ads
Food Chain Transparency Ads
This McDonald's Canada Commercial Explains Its New Question Campaign
Bright Informational Branding
Bright Informational Branding
Waitrose 'LOVE life You Count...' Colorfully Display Calories
play_circle_filled Hands-On 3D Devices
Hands-On 3D Devices
The Heads-Up Virtual Reality Device (HUVR) Lets You Feel an Image