Androgyny in fashion has always been intriguing, but as societal boundaries change, the lines that separate menswear from womenswear are becoming blurred even more with unisex fashion. Trend Hunter Senior Research Writer Jana Pijak counts down some standout examples of this in fashion collections, campaigns and fragrances.
Selfridges is one fashion retailer that's setting the standard for unisex fashion in the industry, especially as it recently opened a department with four floors of genderless clothing. To accompany this, the brand also created a campaign that triumphs influential androgynous models.
Prada is also another leader in the genderless movement, as it released a six-piece collection of fragrances that can be worn by both men and women. By applying the principles of unisex fashion to the cosmetics industry, this gives consumers additional freedom of expression without the pressure of being confined to a particular label.
Why This Trend Is Growing
- Unisex Fashion
- The blurring of lines between menswear and womenswear presents an opportunity for retailers to create genderless collections and campaigns.
- Androgynous Models
- The use of influential androgynous models in fashion campaigns champions gender inclusivity and a move away from traditional gender stereotypes.
- Gender-neutral Fragrances
- Creating fragrances that can be worn by both men and women gives consumers additional freedom of expression without being confined to gender labels.
Industries Being Reshaped
- Fashion Retail
- Retailers can capitalize on the trend towards unisex fashion by creating gender-neutral collections and campaigns.
- Cosmetics
- By applying the principles of unisex fashion to the cosmetics industry, brands can create gender-neutral fragrances and cosmetics that appeal to a wider customer base.
- Modeling
- Using androgynous models in fashion campaigns presents opportunities for the modeling industry and promotes a move towards gender inclusivity.
