Androgyny in fashion has always been intriguing, but as societal boundaries change, the lines that separate menswear from womenswear are becoming blurred even more with unisex fashion. Trend Hunter Senior Research Writer Jana Pijak counts down some standout examples of this in fashion collections, campaigns and fragrances.
Selfridges is one fashion retailer that's setting the standard for unisex fashion in the industry, especially as it recently opened a department with four floors of genderless clothing. To accompany this, the brand also created a campaign that triumphs influential androgynous models.
Prada is also another leader in the genderless movement, as it released a six-piece collection of fragrances that can be worn by both men and women. By applying the principles of unisex fashion to the cosmetics industry, this gives consumers additional freedom of expression without the pressure of being confined to a particular label.