Couture Adventure

Fashion brands search for ways to communicate adventure to consumers

Implications - Brands are searching for ways to keep up with consumer culture, which is becoming more and more experiential in nature. In respect to the fashion industry specifically, many brands are shedding prestige in favor of adventure by turning to bold marketing activations, campaigns and stunts. This no-holds-barred approach to fashion marketing is enticing to consumers who are embracing risk in a voyeuristic way.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
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180,222 Total Clicks
Oct 14 - Sep 15
Warm
FashionMarketing
Featured Examples
Contrasting Lifestyle Campaigns - Wrangler Jeans Playfully Portrays Different Visual Messages
SCORE 7.4
Warm 7,505 Clicks Pub: Sep 10, 15
Contrasting Lifestyle Campaigns
Wrangler Jeans Playfully Portrays Different Visual Messages
European advertising agency We are Pi has collaborated with Wrangler denim jeans for this series of playfully silly adverts that asks just what way you’re choosing to live your life. The... [More]
Psychedelic Simulation Glasses - Bence Agoston's Unique Glasses Mimic the Experience of a Drug Trip
SCORE 6.1
Warm 2,280 Clicks Pub: Jul 22, 15
Psychedelic Simulation Glasses
Bence Agoston's Unique Glasses Mimic the Experience of a Drug Trip
Rather than taking some sort of mind-altering substance to bring on a psychedelic trip, designer Bence Agoston created a pair of unique glasses to simulate these sorts of visuals. The 3D-printed... [More]
Fashionable Space Suits - The Mars Odyssey Space Suit is What You Need for a Chic Space Adventure
SCORE 3.7
Mild 2,005 Clicks Pub: Aug 25, 15
Fashionable Space Suits
The Mars Odyssey Space Suit is What You Need for a Chic Space Adventure
The Mars Odyssey space suit is a design innovation by London textile designer Alexandra Lucas. Though no trips to Mars have been confirmed as of yet, Lucas is making sure that when the time comes,... [More]
Statue Dress-Up Stunts - This Statue of Liberty Costume Stunt Promotes a Menswear Brand
SCORE 4
Mild 1,650 Clicks Pub: Oct 25, 14
Statue Dress-Up Stunts
This Statue of Liberty Costume Stunt Promotes a Menswear Brand
This controversial Statue of Liberty costume Halloween stunt is being used to launch Nick Graham, a new menswear brand that pays tribute to the name of the Joe Boxer underwear brand founder. The... [More]
Fashion Expedition Stunts - Thomas Pink Will Supply Climbing Clothing for a Dinner on Mt. Everest
SCORE 3.9
Mild 569 Clicks Pub: Apr 22, 15
Fashion Expedition Stunts
Thomas Pink Will Supply Climbing Clothing for a Dinner on Mt. Everest
If you’re planning to ascend Mount Everest, you probably know that this requires some serious climbing clothing—but as for having a fancy dinner on the mountain, you’re probably... [More]
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