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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Couture Adventure

Fashion brands search for ways to communicate adventure to consumers

Implications - Brands are searching for ways to keep up with consumer culture, which is becoming more and more experiential in nature. In respect to the fashion industry specifically, many brands are shedding prestige in favor of adventure by turning to bold marketing activations, campaigns and stunts. This no-holds-barred approach to fashion marketing is enticing to consumers who are embracing risk in a voyeuristic way.
Workshop Question — How can you convey a sense of escape and adventure through your product messaging?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
201,171 Total Clicks
Date Range:
Oct 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:

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