Innovative apps enable convenient and cost-effective laundering services
Implications - A simple solution targeted at the busy modern consumer living in an urban center, appified laundry services that enable pick-up and delivery at the click of a button serve as an extension of the peer-to-peer economy. Such ventures are particularly appealing to millennials, who are inclined to patronize services that operate pay-per-use models, as well as services activated through mobile platforms.
Workshop Question - Does your brand offer one-time-use products, or on-going? How can you become more appealing to the sustainably focused consumers?