Upscale fashion markets exaggerate looks in a turn away from functionality
Implications - Upscale fashion labels are marketing luxurious clothing through captivating exhibitionist-style presentations. Exaggerated approaches to apparel point to a broad rejection of pure functionality. Instead, the aesthetic sphere is adopting a passion for over-the-top productions, attracting a wider audience to the world of high-end fashion, tying into the general democratization of luxury.
Workshop Question - What's one group who may feel your product or service is inaccessible to them? How could you alleviate that in a way that doesn't compromise your brand?
Trend Themes
1. Exaggerated Apparel Presentations - High-end fashion labels are marketing luxurious clothing through captivating exhibitionist-style presentations, which is a trend towards rejection of pure functionality.
2. Collaborative Fashion Design - Designers are collaborating in creating more eccentric looks, which is a democratic approach to the luxury fashion industry.
3. Interactive Fashion Technology - Technology is being integrated into fashion in ways that allow the wearer to showcase their personality and body language, resulting in more immersive experiences and new market opportunities.
Industry Implications
1. Fashion - In the fashion industry, designers and marketeers can adopt a more interactive approach to present their products.
2. Technology - Technology firms can integrate their solutions into the fashion industry and provide new interactive fashion technologies and solutions.
3. Art - Art professionals can incorporate fashion and technology to create immersive experiences that redefine the boundaries of art and fashion.
4 Featured, 34 Examples:
412,793 Total Clicks
Date Range:
Jul 15 — Sep 15
Trending:
Hot
Consumer Insight Topics:
