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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Exhibitionist Couture

Upscale fashion markets exaggerate looks in a turn away from functionality

Implications - Upscale fashion labels are marketing luxurious clothing through captivating exhibitionist-style presentations. Exaggerated approaches to apparel point to a broad rejection of pure functionality. Instead, the aesthetic sphere is adopting a passion for over-the-top productions, attracting a wider audience to the world of high-end fashion, tying into the general democratization of luxury.
Workshop Question — What's one group who may feel your product or service is inaccessible to them? How could you alleviate that in a way that doesn't compromise your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
381,889 Total Clicks
Date Range:
Jul 15 — Sep 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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