Eerie Distorted Menswear

The 'Hood By Air' Spring Collection Promotes Gruesome Glamour

Distressed by design, the Hood By Air Spring '16 Collection portrays a dysfunctional aesthetic. Like all other Hood By Air collections, this line is full of eccentric style fashion fans cannot keep their eyes off of.

Influenced by numerous inspirations, this collection is as multifaceted as it is interesting. While some items portray a vintage French military look, others look like oversized toddler clothes. Though, no matter the length of the silver zips or how accented the protruding pacifiers are, every garment within this collection is slashed, partitioned or deconstructed. Leather pants with high-thigh to below-the-knee cutouts suggest a look of fetishism, while criss-cross men's crops pay homage to a popular 90s look.

Whether a fan of the Hood By Air Spring Collection or not, there's no denying the charismatic style.

Distorted Menswear
Opportunity for disruption in the fashion industry by incorporating dysfunctional design elements into traditional menswear clothing.
Eccentric Fashion
Potential for disruptive innovation in the fashion industry by creating unique and eye-catching clothing pieces.
Deconstructed Garments
Opportunity for disruptive innovation in the fashion industry by breaking down and reconstructing traditional garments to create new and unconventional designs.

Who This Affects Most

Fashion
The fashion industry could be disrupted by introducing new and unconventional design elements into traditional clothing.
Menswear
Potential for disruptive innovation within the menswear industry by incorporating unconventional and dysfunctional design elements into traditional menswear clothing.
Luxury Fashion
High-end luxury fashion brands could disrupt the industry by introducing deconstructed and unconventional designs into their collections to appeal to a younger audience.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 81%
Freshness 8%