Finance companies engage and educate consumers with in-person services
Implications - While mobile applications make money management and financial literacy more convenient, they are not always interesting. In effort to make the finance sector more exciting and intimate, several ventures that promote hands-on learning or methods of investing have emerged. This shift speaks to the experiential nature of consumer culture as of late, and the desire to feel collaborated with and considered, as opposed to "serviced" or sold to.
Workshop Question - What's the most boring part of your consumers' journey? How could you add some fun into that process?
Trend Themes
-
Experiential Education — Financial firms can develop workshops or seminars to educate people on investment and money management skills in an engaging experience.
-
Crowdfunding — Equity crowdfunding platforms like Equity Eats offer unique fundraising opportunities for aspiring restaurateurs, while also giving customers a chance to invest in future eateries.
-
Video-based Education — Financial literacy education offered by the Bank of America and Khan Academy shows that video-based education is an effective way to teach people about personal finance and money management.
Industry Implications
-
Finance — The finance industry can explore innovative and engaging ways to teach people about finance and investing, as well as developing new products and services to meet consumer needs.
-
Hospitality — Restaurants and cafes can utilize crowdfunding platforms to gather capital, while creating unique dining experiences to attract customers.
-
Education — Universities, community colleges, and private firms can utilize video-based education to provide learners with practical skills and knowledge at their own pace and comfort.
4 Featured, 34 Examples:
257,641 Total Clicks
Date Range:
Jan 15 — Sep 15
Trending:
Mild
Consumer Insight Topics:
