Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Cole Haan Collaborated with Flavorpill to Inspire Idea Generation

 - Sep 10, 2014
References: colehaan & psfk
While Cole Haan is known as an American lifestyle brand, it is not quite as well known for its idea generation as it is its footwear, for example. The retailer partnered up with Flavorpill to create an 'inspiration workshop' and weekend innovation lab focusing on the idea behind their History Begins Here campaign.

The idea generation event featured speakers from General Assembly, who inspired people to write their own history. PSFK attended and described the "carefully curated workspace" at Manhattan's Lower East Side. The two-floor venue provided inspiration at every level, including stop motion videos, notebooks of Luca Chiriani's artwork, doodles and a wall-mounted mini version of the Sketchbook Project. Cole Haan's History Begins Here fall campaign stars Dree Hemingway.