State Farm's Next Door cafe is a new place for Chicago-area residents to seek advice on finance and insurance. The cafe is designed to be a pressure-free zone and comes complete with free WiFi. The spot also features a meeting room and a library, both of which can be used free of charge. The artisan coffee and delicious baked goods are sold for profit, however.
The purpose behind the Next Door cafe is to help the Illinois-based State Farm interact more with the community. Offering a relaxing place complete with free financial advice and coaching is a great way to win over the people around you and make new friends. With the world economy the way it is, don't be shocked to see this new trend of "freevertising" grow.
Stress-Free Financial Centers
More Stats +/-
65 Sensational Cafe Concepts
Industrial Box Coffee Shops
Cozy Concrete Cafes
Vibrant Pop-Up Cafes
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.