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Branded Borrowing

Brands compete with the share economy by adopting a try-before-you-buy ethos

Implications - In an effort to keep up with rental culture and the peer-to-peer economy, bigger brands and retailers have begun lending consumers products. By allowing consumers the opportunity to borrow or sample items before they purchase them, brands are sending a strong message of confidence in their product. The try-before-you-buy system ultimately strives to achieve customer satisfaction, without the expectation of purchase.
Workshop Question - If you were to launch a lending program, which products would you allow consumers to borrow?
Trend Themes
1. Branded Borrowing - Brands are adopting a try-before-you-buy ethos to compete with rental culture and peer-to-peer economy.
2. Fashion Libraries - Shared apparel and designer item libraries champion sustainability and unlimited access to styles.
3. Virtual Try-on - Virtual dressing rooms, try-at-home programs and Google Chrome plugins like 'Try' help customers overcome the inconvenience of not being able to try clothes on when shopping online.
Industry Implications
1. Fashion and Retail - Innovative brands are intrepidly offering new product choices and methods to increase purchases and customer satisfaction.
2. Technology - New technology with the implementation of virtual fitting tools and beneficial apps helps create new pathways to purchases.
3. Sustainability - With focus increasing among younger consumers for ethical values and sustainability, sustainable practices and values are integral for effective marketing reach and increasing sales.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
200,413 Total Clicks
Date Range:
Apr 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:

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