In an effort to help successful Indiegogo campaigns maintain engagement with their contributors, the crowdfunding platform recently announced they would be launching a pilot program to remove deadlines. Dubbed Forever Funding, this program will let innovators fundraise indefinitely in the name of democratized funding. This will apply specifically to projects that have already reached their goals and want to continue to raise finances.
The initial phase will apply to select successful Indiegogo campaigns including Tens (a real life photography filter) and TrackR (an extremely thin item-tracking device). If its first run works well, it is conceivable that any goal-hitting project could remove its end date. This feature also distinguishes Indiegogo from its main competitor Kickstarter, which still reinforces a fixed funding deadline regardless of goals being reached.