Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single-Serve
Obscurity
One-time products go beyond functionality with uncommon offerings.
3.4
Trend score
Trend
What is the Single-Serve Obscurity trend?
Single-Serve Obscurity: Single-serve offerings are breaking patterns with increasingly obscure products. Going well beyond the basics in the food and beverage category reveals a shift away from functionality. Aside from edibles, this touches on niche consumer tastes that are informing the development of superfluous goods.
Trend themes
Themes within the Single-Serve Obscurity trend
Three behaviours holding the trend together01
Single-Serve Obscurity
Single-serve products are shifting away from functionality and catering to niche consumer tastes.
02
Convenience Combos
Combining food and drink in single-serve packages provides a convenient on-the-go option for consumers.
03
Sensory Adventure
Exploring bizarre and unique flavors in food and beverage can create a sensory adventure for consumers.
Industry implications
What the Single-Serve Obscurity trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is where single-serve products, convenience combos, and sensory adventure are most prevalent.
For
Packaging
Innovative and creative packaging design is important when it comes to standing out in the single-serve market.
For
Hospitality
The hospitality industry can find inspiration in single-serve products and convenience combos for breakfast and on-the-go options.
Workshop question
How can your brand be more specific in what it offers its consumers, or how it markets its offerings?
Trend signals
Trend signals for Single-Serve Obscurity
Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%.
Popularity55%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Single-Serve Obscurity trend
6 featured examples from Jun 23, 2014 to Sep 9, 2015CategoryLifestyle
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
The wine packaging industry can seize the opportunity to create innovative single-serve wine glasses with built-in snacks, revolutionizing the way wine is consumed and enhancing c…
CategoryArt & Design
Pancake Lollipop Makers
Roky is a Handy Device for Making Pancakes on a Stick
The Roky pancake lollipop maker presents an opportunity for innovation in the kitchen appliances industry, with potential for new designs and features to enhance cooking experienc…
CategoryLifestyle
Individual Lobster Packets
This P.E.I Lobster Package Boasts Sustainability and Eco Responsibility
Opportunity for seafood packaging to prioritize sustainability and eco responsibility while emphasizing product authenticity and sleek design.
CategoryLifestyle
Breakfast Cereal Pops
These Homemade Popsicles are Ideal for On-the-Go Morning Meals
The food and beverage industry can explore innovative ways to create more on-the-go breakfast options for busy individuals with time constraints.
CategoryLifestyle
Eel-Flavored Sodas
Kimura Inryou's 'Unagi Cola' Boasts a Unique Drink Flavor
The beverage industry can capitalize on the trend of unconventional soda flavors by introducing unique and unexpected options to cater to adventurous consumers.
CategoryMarketing
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
Beverage companies can leverage braille packaging to enhance accessibility of their products and tap into new consumer segments.
