Cannabis Connoisseur

Marijuana legalization has lead to the premiumization of the product

Implications - Following its continuing legalization throughout the US, cannabis, like its less controversial counterparts wine and coffee, is quickly evolving into high-end, luxury product. This image transformation has not only attracted new, first-time consumers; it's also developed a new brand of consumer, the cannabis connoisseur. No longer a symbol of the youth counterculture, cannabis has entered the mainstream as a diverse, complex product that can appeal to many tastes, as well as be enjoyed in a high-brow manner.
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Apr 15 - May 17
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Featured Examples
Upscale Cannabis Oil Pens - The Alair Vaporizer Features a Convenient USB Charge System
SCORE 7.4
Warm 9,052 Clicks Pub: May 16, 16
Upscale Cannabis Oil Pens
The Alair Vaporizer Features a Convenient USB Charge System
The Alair Vaporizer is a stylish and discreet solution that is easily portable and hyper-convenient. A Vancouver-based brand, Alair recently partnered with Toronto-based cannabis lifestyle brand... [More]
Professional Cannabis Connoisseurs - Oregon's 'Oregonian' Newspaper is Hiring a Marijuana Reviewer
SCORE 5.1
Warm 2,029 Clicks Pub: Aug 19, 15
Professional Cannabis Connoisseurs
Oregon's 'Oregonian' Newspaper is Hiring a Marijuana Reviewer
The Oregonian newspaper is looking to hire a marijuana reviewer. The marijuana reviewer, according to the ad posted on the paper’s website, will “review marijuana strains, infused... [More]
Cannabis Merchandising Firms - The High Road Design Studio is Aiming to Rebrand Medical Marijuana
SCORE 5.4
Warm 2,545 Clicks Pub: Apr 13, 15
Cannabis Merchandising Firms
The High Road Design Studio is Aiming to Rebrand Medical Marijuana
The High Road Design Studio is a cannabis retail design and consulting firm aiming to educate industry business owners on the correlation between design and professionalism, branding and customer... [More]
Cannabis Wine Pairings - Cultivating Spirits Dinners Teach People How to Pair Wine and Weed
SCORE 5.4
Warm 1,576 Clicks Pub: Aug 5, 15
Cannabis Wine Pairings
Cultivating Spirits Dinners Teach People How to Pair Wine and Weed
Cultivating Spirits is disrupting the food, drink and health industries with a new kind of dining experience that introduces guests to wine and weed pairings. At the special dinners, people are... [More]
Boutique Cannabis Dispensaries - The Serra Flagship in Portland Offers High End Smoke Paraphernalia
SCORE 5.7
This Quarter and Warm 546 Clicks Pub: May 31, 17
Boutique Cannabis Dispensaries
The Serra Flagship in Portland Offers High End Smoke Paraphernalia
Resembling a chic fashion boutique at first glance, the Serra flagship in Portland, Oregon is instead a cannabis dispensary, specializing in high-end smoke paraphernalia. The retail space features... [More]
Design-Minded Cannabis Websites - The Tetra Site Features an Elegant Minimalist Design
SCORE 5.2
Warm 1,770 Clicks Pub: Sep 22, 15
Design-Minded Cannabis Websites
The Tetra Site Features an Elegant Minimalist Design
Tetra is an online platform for pot enthusiast to shop for supplies and paraphernalia through an aesthetically pleasing and minimalist cannabis website. The sleek design of the site offers a hip... [More]
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