Adaptive Entertainment

Personalized entertainment aims to highlight a brand's intuitiveness

Implications - Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. Such personalized entertainment efforts delight consumers looking for intuitive sources of entertainment so they may focus their energy on other, more urgent tasks.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
73,182 Total Clicks
Jun 15 - Sep 15
Mild
Featured Examples
Personalized Deodorant Commercials - This Axe Brazil Ad Changes Its Plot Based on User's Interests
SCORE 5.4
Warm 536 Clicks Pub: Sep 3, 15
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
The Romeo Reboot campaign for Axe Brazil is a mesmerizing commercial that personalizes the ad based on a user’s interests. The ‘Romeo and Juliet’-inspired video has an impressive... [More]
Personalized Playlist Apps - This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
SCORE 4.2
Average 302 Clicks Pub: Sep 3, 15
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Spotify partnered with Withings to create the unique ‘Aura Connected Alarm Clock,’ an app that creates a personalized playlist for each user. The idea for this app is to allow users to... [More]
Personalized Tutor Apps - This Robot Tutor is Designed to Help Children Learn at Their Own Pace
SCORE 3.6
Mild 466 Clicks Pub: Aug 29, 15
Personalized Tutor Apps
This Robot Tutor is Designed to Help Children Learn at Their Own Pace
‘Knewton’ has designed a robot tutor that provides children with personalized lessons. In the classroom setting, it can be difficult to ensure every child is learning at the same pace.... [More]
Personalized Inflight Magazines - TAM Airlines Created Customized Reading Material for Travelers
SCORE 3.1
Mild 509 Clicks Pub: Jun 9, 15
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized ‘... [More]
Customized Music Playlists - Spotify's 'Discover Weekly' Generates Custom Compilations for Users
SCORE 1.6
Untested 299 Clicks Pub: Jul 22, 15
Customized Music Playlists
Spotify's 'Discover Weekly' Generates Custom Compilations for Users
Now that there are some big players in the music subscription industry, Spotify is continuing to improve its service with a new feature called ‘Discover Weekly.’ What this means is... [More]
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