Personalized entertainment aims to highlight a brand's intuitiveness
Implications - Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. Such personalized entertainment efforts delight consumers looking for intuitive sources of entertainment so they may focus their energy on other, more urgent tasks.
Workshop Question - How can your brand better anticipate your consumers' needs? How can you utilize technology in the process?
Trend Themes
1. Personalized Entertainment - Brands are offering a customized experience guided by customer preferences, using tools such as Facebook Connect and tailored computer-generated playlists.
2. Adaptive Branding - Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences.
3. Robot Tutoring - Robot tutors provide a revolutionary way for teachers to personalize their lessons and ensure that no child falls behind.
Industry Implications
1. Travel - Customized products, such as TAM Airlines' Ownboard Magazines, delight consumers looking for intuitive sources of entertainment while travelling.
2. Music Subscription - Spotify's Discover Weekly feature curated by a user's listening history aims to make it easier to discover new music.
3. Education Technology - Robot tutors like Knewton are designed to supplement school lessons by providing personalized instruction and could disrupt the traditional models of education.
