Category
Tech
Modular Capture
Trend cluster
Category
Gamified
Upgrade
Waiting is transformed when consumers are given game-driven incentives.
3.2
Trend score
What's Happening
What is the Gamified Upgrade trend?
Gamified Upgrade: Innovative gaming apps serve to revolutionize services for which individuals must wait by injecting the experience with a gamified element often linked to real-time rewards such as line-skipping. Whether through augmented technology or addictive flash games, such activities provide consumers with the chance to win an upgrade while adding value to what might otherwise be an unpleasant experience.
Evidence
Examples of the Gamified Upgrade trend
CategoryMarketing
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
The use of gesture-based shopping and gamified experiences in Carrefour's supermarket display opens up opportunities for retailers to create more interactive and engaging shopping…
CategoryMarketing
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
Incorporating interactive elements into restaurants and dining experiences to attract customers and create memorable experiences.
CategoryAutos
Rush Hour-Avoiding Incentives
The Cash Rewards Program Encourages Folks to Avoid the Morning Rush
The transportation industry can implement cash rewards programs to encourage off-peak travel and reduce congestion.
CategoryTech
Gamified Waiting Room Apps
NEMO Makes Waiting in a Hospital or Dentist's Office Interactive
Hospitals, clinics, and medical offices can utilize waiting room apps to improve patient experiences and streamline operations.
CategoryLifestyle
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
Opportunity for fitness companies to partner with public transportation agencies to promote physical activity in urban areas.
CategoryLifestyle
Educational Waiting Room Displays
This Technology is Meant to Improve Doctor-Patient Relationships
There is an opportunity for healthcare technology companies to develop innovative waiting room displays and educational tablets that improve the patient experience.
CategoryTech
Anxiety-Alleviating Hospital Apps
The UnMonsters App Helps Pediatric Patients Stay Calm
The healthcare technology industry can benefit from developing innovative apps that improve patient experiences and outcomes.
Workshop question
What is a way you can spark consumer engagement by injecting fun into the mundane?
Trend themes
Themes within the Gamified Upgrade trend
Three behaviours holding the trend together01
Gamification of Waiting
Applying game elements to traditionally unpleasant experiences for creating engagement and adding value.
02
Incentivization
Using incentives to encourage desired behavior, such as decreasing rush hour congestion or adopting healthier habits.
03
Healthcare Innovation
Introducing digital tools and games for decreasing anxiety and discomfort related to healthcare and offering relevant information and education to patients.
Industry implications
What the Gamified Upgrade trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Opportunities for innovation by applying gamified elements. Luring new customers and expanding customer base with unique and rewarding experiences.
For
Transportation Industry
Opportunities for offering incentives to users to decrease rush-hour congestion or help riders with a better travel experience.
For
Healthcare Industry
Opportunities for digital innovation to introduce more personalized and engaging experiences that alleviate patient anxieties.
Trend signals
Trend signals for Gamified Upgrade
Trend score 3.2 out of 10, from popularity 53%, activity 36%, freshness 8%.
Popularity53%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
