Gamified Upgrade

Waiting is transformed when consumers are given game-driven incentives

Implications - Innovative gaming apps serve to revolutionize services for which individuals must wait by injecting the experience with a gamified element often linked to real-time rewards such as line-skipping. Whether through augmented technology or addictive flash games, such activities provide consumers with the chance to win an upgrade while adding value to what might otherwise be an unpleasant experience.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
168,095 Total Clicks
Jan 15 - Nov 16
This Year and Mild
Featured Examples
Sci-Fi Supermarket Displays - Carrefour Challenges Star Wars Fans to 'Shop with the Force'
SCORE 5.8
Warm 1,580 Clicks Pub: Dec 22, 15
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
In acknowledgement of the opening weekend of Star Wars episode VII, Carrefour created a unique way for consumers and fans of the franchise to ‘Shop with the Force.’ Rather than simply... [More]
Pop-Up Poker Restaurants - This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
SCORE 4.7
Average 1,989 Clicks Pub: Jan 15, 15
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
The All-In Kitchen in Hackney, London is a unique pop-up where diners can pay for their meal with a game of poker if they’re feeling lucky. Established by Pokerstars and the Jones & Sons... [More]
Rush Hour-Avoiding Incentives - The Cash Rewards Program Encourages Folks to Avoid the Morning Rush
SCORE 4.6
This Year and Average 228 Clicks Pub: Sep 27, 16
Rush Hour-Avoiding Incentives
The Cash Rewards Program Encourages Folks to Avoid the Morning Rush
This cash rewards program was designed in order to encourage public transportation users to avoid rush hour and decrease commuting congestion. BART, San Francisco’s regional transport authority,... [More]
Gamified Waiting Room Apps - NEMO Makes Waiting in a Hospital or Dentist's Office Interactive
SCORE 3.9
This Year and Mild 664 Clicks Pub: Nov 21, 16
Gamified Waiting Room Apps
NEMO Makes Waiting in a Hospital or Dentist's Office Interactive
NEMO is a waiting room app concept that transforms a mundane and boring activity into something that is fun and interactive. The gamified platform was conceived by Martin Schurdak, a designer based... [More]
Workout Bus Shelters - Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
SCORE 5.3
This Year and Warm 305 Clicks Pub: Oct 21, 16
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
To reiterate that humans are naturally “Made to Move,” an idea that’s central to the theme of its latest campaign, Lucozade decided to transform an ordinary bus stop into a place... [More]
Educational Waiting Room Displays - This Technology is Meant to Improve Doctor-Patient Relationships
SCORE 3.9
This Year and Mild 128 Clicks Pub: Nov 21, 16
Educational Waiting Room Displays
This Technology is Meant to Improve Doctor-Patient Relationships
A startup called ContextMedia is on a mission to improve doctor-patient relationships by creating digital waiting room displays that show relevant content instead of regular television programs. The... [More]
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