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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Socialized Fashion

Fashion brands partner with social media companies for educational marketing

Implications - In response to e-commerce, social media and the rise of mobile, the fashion industry has developed apps and programs for online shopping. Taking this growing interest in technology a step further, fashion brands have also begun forming strategic partnerships with social media platforms as a way to raise brand awareness. This marks a move from using apps and social media as a way of simply moving product, to instead using them as a way of creating ongoing relationships with tech-savvy consumers.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
150,875 Total Clicks
Date Range:
Jul 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Fashion Messaging Campaigns
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
As part of one of its latest luxury fashion campaigns, Burberry partnered up with WeChat, one of China’s most popular messaging services to make the journey to its runway show more interactive... MORE
Livestreaming Fashion Channels
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
Whether it’s embracing a bold new look or technology, people with an interest in fashion are known to be some of the most eager early adopters—so it is fitting that H&M Canada is using... MORE
Matchmaking Shoe Apps
Matchmaking Shoe Apps
The SoSho Footwear App is Like Tinder for Shoes
If you want a simple way to find your next favorite pair of high heels, the SoSho shoe app is ideal for you. Now you can quickly swipe through hundreds of pairs of shoes daily to find your perfect... MORE
Livestreaming Fashion Apps
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
In partnership with Japanese social messaging platform LINE, exclusive content from Burberry fashion will now be shared with users. LINE app users will be able to livestream views from the London... MORE
Transparency-Encouraging Marketing
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
In the name of radical transparency, online clothing retailer Everlane just launched a brand ambassadors program. The inaugural class will promote the brand using non-traditional methods—such... MORE
Couture Music Channels
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
When Apple revealed its collaboration with Hermès for a smartwatch strap at its Apple keynote event, this set the tone for more high-fashion and technology fusions to come. Now, British luxury... MORE

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