Fashion brands partner with social media companies for educational marketing
Implications - In response to e-commerce, social media and the rise of mobile, the fashion industry has developed apps and programs for online shopping. Taking this growing interest in technology a step further, fashion brands have also begun forming strategic partnerships with social media platforms as a way to raise brand awareness. This marks a move from using apps and social media as a way of simply moving product, to instead using them as a way of creating ongoing relationships with tech-savvy consumers.
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Jul 14 — Sep 15
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