Category
Lifestyle
Assisted Choices
4.9
Trend score
Trend
What is the Pet Oddity trend?
Pet Oddity: Pet products for the home space are rejecting the typical while embracing unusual, standalone features. This matches up with a powerful call for goods and services that go well beyond basic elements. A preference for embellishment and excess ushers in a new niche of consumerism that, in contrast to times of economic downturn, isn't solely preoccupied with function.
Trend themes
Themes within the Pet Oddity trend
Three behaviours holding the trend together01
Excess Emphasis
A preference for embellishment and excess ushers in a new niche of consumerism.
02
Pet Comfort Replication
Human products being reproduced on smaller scale for pets to enjoy the same luxuries and elements of comfort.
03
Smart Pet Gadgets
The development and use of smart technology and gadgets to monitor and interact with pets remotely.
Industry implications
What the Pet Oddity trend means for industry
Where the trend changes the playbookFor
Pet Products
The pet product industry responds to consumer demand for excessive and luxurious pet products.
For
Smart Technology
Companies from various industries adopting and integrating smart technology into their products and services for pets and owners.
For
Interior Design
Interior designers look to incorporate and create pet-friendly designs and furniture into home spaces.
Workshop question
How could you delight your consumer by adding an unexpected but welcome feature?
Trend signals
Trend signals for Pet Oddity
Trend score 4.9 out of 10, from popularity 70%, activity 68%, freshness 8%.
Popularity70%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Pet Oddity trend
6 featured examples from Mar 23, 2015 to Jun 1, 2016CategoryLifestyle
Interactive Dog Bones
The Gobone is Designed to Play with Pets When Its Owners are Away
The development of interactive dog bones like the GoBone reflects the growing market for pet technology, offering opportunities for companies to create innovative pet products tha…
CategorySpecial
Canine Hammock Beds
The Howelpot Pet Hammock Offers a Lounging Rest Area for Dogs
The pet furniture and accessories industry can explore disruptive innovation opportunities through replicating human products on a smaller scale for pets.
CategoryArt & Design
Floating Feline Beds
AtelierSuburban's Suspended Cat Cave Gives Felines a Room with a View
As pet ownership continues to increase, there is a growing demand for innovative and aesthetically pleasing pet furniture options.
CategoryTech
Treat-Dispensing Pet Cameras
This Smart Pet Camera Can Distribute Food When No One is Home
Opportunity for pet care companies to develop and market smart pet cameras that enhance the well-being of pets and provide convenience for pet owners.
CategoryTech
Feline-Barricading Keyboard Covers
The Nekopochi Prevents Your Cat from Lounging on the Keys
Opportunity to create a range of innovative products targeting pet owners that address different needs and challenges, such as pet-friendly keyboard covers.
CategoryLifestyle
Sinking Feline Abodes
This Luxury Cat Bed Draws Inspiration From the Titanic
This industry can cater to the growing demand for unique and luxurious pet products, providing a wide range of innovative options for pet owners.
