Consumers search for hi-tech ways to diversify their workout routines
Implications - With renewed emphasis and social support being placed on fitness, consumers are finding it easier than ever to adopt and sustain their workout routines. However, despite a booming fitness culture surrounding it, exercising can still become static. As a result, companies are turning to virtual reality technology to heighten engagement and battle complacency, further suggesting that today's consumer needs unique and imaginative forms of fitness to hold their attention for long periods of time.
Workshop Question - How can your brand incorporate virtual reality to enhance consumer engagement?
Trend Themes
1. Virtual Reality Integration in Fitness - Companies are turning to virtual reality technology to heighten engagement and battle complacency, indicating a need for innovative forms of fitness.
2. Social Interaction Through Virtual Reality Technology - Virtual cycling competitions among people from around the world are a potential outcome of Bkool's animated route simulator, highlighting a trend towards interactive virtual environments.
3. Sports Training Through Virtual Reality - The Dallas Cowboys and StriVR Labs are using virtual reality headsets to help football players develop decision-making skills, indicating a trend towards sports training through virtual reality technology.
Industry Implications
1. Fitness Industry - Virtual reality technology is being integrated into fitness routines in order to enhance engagement and battle complacency.
2. Technology Industry - Social facets of virtual reality simulators such as Bkool and Icaros highlight a steady increase in popularity in virtual and interactive environments.
3. Sports Industry - The virtual reality headsets used by the Dallas Cowboys and StriVR Labs signal a trend towards incorporating virtual reality technology into sports training methods.
4 Featured, 28 Examples:
152,735 Total Clicks
Date Range:
Dec 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:
