Consumers search for hi-tech ways to diversify their workout routines
Implications - With renewed emphasis and social support being placed on fitness, consumers are finding it easier than ever to adopt and sustain their workout routines. However, despite a booming fitness culture surrounding it, exercising can still become static. As a result, companies are turning to virtual reality technology to heighten engagement and battle complacency, further suggesting that today's consumer needs unique and imaginative forms of fitness to hold their attention for long periods of time.
Workshop Question - How can your brand incorporate virtual reality to enhance consumer engagement?