Virtual Fitness

Consumers search for hi-tech ways to diversify their workout routines

Implications - With renewed emphasis and social support being placed on fitness, consumers are finding it easier than ever to adopt and sustain their workout routines. However, despite a booming fitness culture surrounding it, exercising can still become static. As a result, companies are turning to virtual reality technology to heighten engagement and battle complacency, further suggesting that today's consumer needs unique and imaginative forms of fitness to hold their attention for long periods of time.
SCORE 5.2
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115,516 Total Clicks
Dec 14 - Sep 15
Warm
TechMultimediaLifestyleHealth
Featured Examples
Virtual Reality Home Gyms - Icaros by HYVE Provides a Stimulating and Entertaining Way to Work Out
SCORE 7.1
Warm 12,513 Clicks Pub: Jun 9, 15
Virtual Reality Home Gyms
Icaros by HYVE Provides a Stimulating and Entertaining Way to Work Out
Icaros by HYVE is a futuristic take on the traditional home gym. It’s a rig that users are meant to balance on while wearing a virtual reality headset. Essentially taking the ‘work’... [More]
Virtual Cycling Route Gadgets - Bkool Creates Animated Cycling Routes For Stationary Bikes
SCORE 4.9
Average 1,303 Clicks Pub: Apr 2, 15
Virtual Cycling Route Gadgets
Bkool Creates Animated Cycling Routes For Stationary Bikes
Riding stationary bicycle trainers can be extremely boring, which is why Spanish venture Bkool has invented a cycling route simulator that helps you select from among thousands of pre-made videos of... [More]
VR Spin Classes - 'The Trip' from 24 Hour Fitness and Les Mills Introduces Immersive Cycling
SCORE 4.8
Average 2,557 Clicks Pub: Dec 19, 14
VR Spin Classes
'The Trip' from 24 Hour Fitness and Les Mills Introduces Immersive Cycling
In order to make the most of technology to enhance spin classes, 24 Hour Fitness partnered up with Les Mills to create a unique fitness experience called ‘The Trip.’ Rather than having... [More]
VR Football Training Technology - The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
SCORE 3.2
Mild 927 Clicks Pub: Jun 9, 15
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
Technology is being embraced in the most surprising ways—the latest involving the Dallas Cowboys and their football training strategy. The American sports franchise has partnered up with... [More]
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