Merchandising schemes borrow themes from contemporary art
Implications - As retail concepts move to become more experience-based, dynamic in-store installations that appear more like installation art have begun to emerge. This shift can be seen as a response to the consumer desire for multi-sensory experiences while also speaking to the increasingly common view of luxury fashion as being closely linked to art.
Workshop Question - How memorable is your consumers' experience with your brand? What could you borrow from installation art to improve that experience?
Trend Themes
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Retail Installation as Contemporary Art — The creation of vibrant, dynamic and sophisticated retail installations transform the store into an art gallery-like experience.
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In-store Boutiques and Pop-up Displays — Capitalizing on customer experience, pop-up displays and in-store boutiques have the potential to surprise and delight consumers and keep them engaged longer with a brand.
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Shoppable Couture Installations — Merchandise is integrated into art installations and exhibition spaces, transforming the retail experience.
Industry Implications
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Experiential Retail and Luxury Goods — The Experiential Retail Industry and Luxury Goods Industry are impacted by the emergence of sophisticated retail installations that borrow themes from contemporary art.
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Retail Design and In-store Marketing — Retail Design and In-store Marketing are directly affected by the trends of having in-store boutiques and pop-up displays as well as the creation of creative retail installations as contemporary art.
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Fashion Industry and Art Industry — The consumer desire for multi-sensory experiences through creative retail installations that borrow themes from contemporary art, create an intersection between the Fashion and Art Industries.
